CSCP Certified Supply Chain Professional (#32)

A company that produces standardized products and sells them through retailers via a responsive transportation system has decided to expand its sales with an online store for customized products. Which of the following distribution strategies would be the most appropriate for the business-strategy change?

Local distribution centers serving retailers and online sales
Centralized cross-docking facilities serving retailers and online sales
A centralized distribution center serving retailers and direct shipment from the factory serving online sales
A centralized distribution center serving retailers with transshipment arrangements serving online sales