AWS Certified Big Data - Specialty (#51)

A company needs a churn prevention model to predict which customers will

NOT

renew their yearly subscription to the company’s service. The company plans to provide these customers with a promotional offer. A binary classification model that uses Amazon Machine Learning is required.

On which basis should this binary classification model be built?

User profiles (age, gender, income, occupation)
Last user session
Each user time series events in the past 3 months
Quarterly results